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Bernalillo County: 2020 Census Outreach and Education

Deadline: November 12, 2019

On behalf of the Census 2020 Complete Count Committee, Bernalillo County is soliciting proposals from community-based organizations to submit proposals to provide services for various forms of outreach, promotion, and education in identifying and interacting with the diverse populations within Bernalillo County.

There is a significant need for outreach, promotion, and education to increase the self-response rate and accuracy of the 2020 Census. These efforts are essential to ensure that all Bernalillo County and Albuquerque residents are aware of the Census and are ready to be counted. To accomplish this goal services are required from organizations who have established genuine relationships, community-buy-in, and trust with hard to count populations to help eliminate any uncertainties about participating in the 2020 Census.

The solicitation is designed around three key phases:

Phase 1 – Community Education: It is essential that all community members are educated in the following areas pertaining to the upcoming 2020 Census:

  • What the Census is (and is not)
  • Why an accurate count is important to their community
  • What information is (and is not) to be collected
  • How the information is (and is not) to be collected
  • How the information provided will be (and will not be) used
  • What the government obligations are to protect information privacy

Phase 2 – Motivation: This phase will include but is not limited to:

  • Develop and implement a strategic public awareness and education campaign for the applicant organization’s targeted population(s) to include but not be limited to fliers, text messages, social media, canvassing, community partnerships, brochures, posters, or other forms of traditional and new technology marketing, media, and outreach
  • Language Accessibility – Ensure targeted population(s) are aware of the various options for language assistance available to them; are provided assistance to navigate an online or paper form; and are provided with an internet connection to complete their form
  • Communicate that individual information will not be shared by the U.S. Census Bureau, and information will not be used to target communities in harmful ways

Phase 3 – Activation: During this phase, the successful Offeror will activate an outreach plan, encourage, and assist target population(s) to participation in the 2020 Census count. This phase includes but is not limited to:

1. Mobilize local leaders from private, nonprofit, and/or public sector to:

  • Ensure the master address file is fully up-to-date with the latest lists of individual residences and transitory locations, as well as any new facilities (dorms, senior centers, etc.), or housing groups
  • Make an inventory and document potential in-kind and monetary assistance that their organizations, individuals, or institutions can provide to: i) support the education and awareness process; and ii) offer a trusting and reassuring venue for the education or census completion
  • Serve as conduits between local residents and federal, state, and local officials who can answer questions or address concerns
  • Prepare a group of trusted messengers to serve as informed educators at these events and affirmatively share information with other communities and at events
  • Develop and document a list of events from now until Census Day that can be used to educate target populations about the Census and its importance to the community
  • Develop messaging for target population(s) – especially with concrete examples of how Census data has helped this community in the past
  • Assemble and document a contact list of individuals willing to commit to the Census who can be emailed, texted, or called once the Census portal is open with reminders to self-respond
  • Identify the Census track(s) the applicant organization will target with a brief description of the planned method
  • Open Census Questionnaire Assistance Centers (QACs) from March 12, 2020 through the end of April and provide the technology and personnel necessary to assist in the completion of the census forms

2. Trusted Messengers – Methods of delivering the outreach plan will vary from area to area based upon needs and interests, but a general conclusion from the research is that an individual with credibility in the community is the most effective messenger to provide:

  • Convincing arguments about why their community has the right (and need) to stand up and be counted
  • Convincing assurance that completion of the Census will bring benefits to their community
  • Assistance in completing the form

Amount: Contract awards will be made.

Eligibility: An Offeror is defined as any person, corporation, or partnership who chooses to submit a proposal.

Link: https://www.bernco.gov/general-services/request-for-proposals.aspx

Note: A non-mandatory pre-proposal conference will be held on November 1, 2019 at 9:30 a.m. Mountain Standard Time/Daylight Time in Conference Room B on the 10th Floor of the Albuquerque/Bernalillo County Government Center, One Civic Plaza NW, Albuquerque, New Mexico, 87102.

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