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City of Santa Fe: Lodgers’ Tax for the Arts – National Arts Marketing

Deadline: February 23, 2018

National Arts Marketing Support provides contracts to arts organizations for providing marketing/promotional services of major cultural events and year-round institutional programs. Organizations also provide programs and services that support the Commission’s work in the areas of youth arts, economic growth, creative spaces and/or engagement. To be eligible, applicants must demonstrate marketing plans for reaching a national audience.

The Contractor shall provide the following services for the City of Santa Fe:

  • Advertise, publicize, and promote Santa Fe as an arts center through presentation and production of the proposed project
  • Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through the presentation and production of the project
  • Promote and market the project locally, regionally, and nationally through media coverage and placements that emphasize target markets and demonstrate evidence of attracting audiences
  • Promote and market the City by utilizing the City’s arts logo and credit line on all printed promotional material related to the project
  • Improve marketing effectiveness by providing Santa Fe businesses with opportunities to tie-in to cultural events in Santa Fe by attracting audiences as demonstrated with statistical and demographic information about audience attendance
  • Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as demonstrated by an ongoing series of performances, exhibitions, and/or services
  • Strengthen the position of the arts as an integral part of Santa Fe by providing services to fulfill Arts Commission policy planks as identified in the solicitation

Projects must:

  • Take place in the northern portion of Santa Fe county (i.e. Madrid/Galisteo to northern boundary of county)
  • Support the presentation of artistic content to the public (i.e. performances, productions, exhibitions, art markets, fairs, and festivals); funds cannot support ancillary, non-arts programs

Amount: Contracts of up to $75,000 inclusive of GRT will be awarded for up to two years. Multiple contracts may be awarded.

Eligibility: Applicant organizations must:

  • Be Santa Fe-based organizations whose mission includes the arts
  • Be a federally-recognized nonprofit with an IRS 501(c)3 status or a public agency
  • Demonstrate annual organizational operating budget between $250,000-$1,500,000 during the most recently completed fiscal year and maintain a minimum of 2 FTEs
  • Have a New Mexico Incorporation Certificate as a domestic or foreign nonprofit corporation and be in good standing with the state
  • Have a current City of Santa Fe business registration number

Link: https://www.santafenm.gov/funding_programs

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