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City of Santa Fe: Lodgers’ Tax for the Arts – Regional Arts Marketing

Deadline: February 23, 2018

Regional Arts Marketing Support (formerly Category B) provides funds for marketing/promotion of seasonal or year-round programming. This program is ideal for organizations with limited full-time staff that have annual operating budgets between $150,000-$500,000. Awarded contractors shall provide the following services for the City of Santa Fe:

  • Advertise, publicize, and promote Santa Fe as an arts center through presentation and production of the proposed project
  • Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through the presentation and production of the project
  • Market and promote the project locally and regionally through media coverage and placements that emphasize target markets and demonstrate evidence of attracting audiences
  • Promote and market the City by utilizing the City’s arts logo and credit line on all printed promotional material related to the project
  • Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as demonstrated by an ongoing series of performances, exhibitions, and/or services

Projects must:

  • Take place in the northern portion of Santa Fe county (i.e. Madrid/Galisteo to northern boundary of county)
  • Support the presentation of artistic content to the public (e.g., performances, productions, exhibitions, art markets, fairs, and festivals); funds cannot support ancillary, non-arts programs

Amount: Organizations may request up to $35,000 inclusive of GRT. Multiple contracts may be awarded. Organizations must match the contract amount dollar-for-dollar in cash.

Eligibility: Applicant organizations must:

  • Be a Santa Fe-based organizations whose mission includes the arts
  • Be a federally-recognized nonprofit with an IRS 501(c)3 status or a public agency (as defined in NMSA Section 11-1-1 or any county, state, or education institution specified in Article 12, Section 11of the NM Constitution)
  • Have a New Mexico Incorporation Certificate as a domestic or foreign nonprofit corporation and be in good standing with the state
  • Have a current City of Santa Fe business registration number
  • Demonstrate annual organizational operating budget between $150,000 and $500,000 during the most recently completed fiscal year as evidenced by the IRS Form 990
  • Organizations must play a role in promoting tourism and apply the funding received primarily towards the project’s promotional, advertising, and marketing costs

Link: https://www.santafenm.gov/funding_programs

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