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Department of Housing and Urban Development: Education and Outreach Initiative

Deadline: June 14, 2021

The Education and Outreach Initiative (EOI) is intended to develop, implement, carry out, and coordinate education and outreach programs designed to inform members of the public concerning their rights and obligations under the provisions of the Fair Housing Act. Activities eligible for funding include but are not limited to developing educational advertising campaigns, developing and distributing material, and conducting educational activities (workshops, conferences, seminars, training, etc.) that inform people of their rights and responsibilities under the Fair Housing Act.

This opportunity includes funding for the following components:

  • National Media Campaigns—Eligible activities must include more than one protected class of persons as a proposed focus area. Activities shall include development of a creative and innovative education and advertising campaign designated to highlight foreclosure, eviction, and other COVID-related issues that will include 1) Providing education and outreach activities that have a connection to the Fair Housing Act; 2) Materials connected by a Fair Housing common theme or graphic design approved by HUD; 3) Identification of gaps in the existing materials, including their production and availability in at least two languages in addition to English; 4) Proposal of up to four new activities to expand existing materials or develop new materials; 5) Development of a plan to publish and distribute to fair housing groups and other organizations serving members of the Fair Housing Act’s protected classes; and 6) Eligible activities include, but are not limited to the development of Facebook, Twitter, Instagram, or YouTube public service advertisements and training materials including PowerPoint presentations and other materials designed to educate individuals, organizations and housing providers. The above activities must be developed for national distribution, and all materials created must demonstrate a connection to furthering the non-discrimination provisions of the Fair Housing Act. See solicitation for more details.
  • National Programs – Disability Deinstitutionalization and Integration Educational Campaign—Eligible activities propose a national education program that undertakes specific education and outreach projects consistent with fair housing laws that focus on the following categories: 1) The fair housing rights of persons with disabilities living in, at-risk of entering, or leaving institutional or segregated settings; 2) Forms of housing discrimination encountered by individuals with disabilities living in, at-risk of entering, or leaving institutional or segregated settings; and 3) Integrated housing opportunities for persons with disabilities. Activities include developing and implementing novel ideas on a national basis to inform the general public, affected persons, advocacy organizations, and/or housing providers about disability discrimination in housing. Such activities may include, but are not limited to 1) developing and distributing media to educate individuals of their rights; 2) coordinating with advocacy organizations nationwide to disseminate information to persons living in, at-risk of entering, and leaving institutional and segregated settings; 3) facilitating webinars and other trainings for advocacy organizations; 4) developing Train-the-Trainer toolkits for organizations to use to provide fair housing education; 5) developing materials into multiple languages for national distribution; 6) providing outreach and information on fair housing issues through electronic media; and 7) creating outreach materials that may be adapted to a localizable format for re-use. Materials must be new materials. See solicitation for more details.
  • General Component—Eligible activities are those that inform people of their rights or responsibilities under the Fair Housing Act that may include, but are not limited to: developing and distributing fair housing material (i.e. brochures, webinars, and social media advertising); conducting educational symposia or other training; and providing fair housing information outreach through printed and electronic media into languages applicable to communities in the proposed project area (i.e. Public Service Announcements for radio, television, and newspaper advertisements). Applicants should look to a common theme in the development of all fair housing material. All activities must have a direct connection to the Fair Housing Act or issues that may violate the Act. Housing Counseling Services are not eligible activities. Applicants must describe a referral process that will result in referral of fair housing complaints to HUD or Fair Housing Assistance Program substantially equivalent agencies. If funded, the grantee will have to develop and implement the complaint referral process referenced in the application.

Amount: $7,223,649 is available to make approximately 52 awards ranging from $125,000– $500,000 per project period, for a period of performance of 12–18 months, with an estimated start date of Oct. 4, 2021. Details of awards per category are as follows:

  • National Media Campaigns—A total of $1,000,000 is available to make awards of up to $500,000.
  • National Programs—A total of $300,000 is available to make awards of up to $300,000.
  • General Component—A total of $5,923,649 is available to make awards of up to $125,000.

Eligibility: Details of eligibility requirements per category are as follows:

  • National Media Campaigns—QFHOs, other FHOs, and other nonprofit organizations representing groups of persons protected under Title VIII of the Civil Rights Act of 1968. Applicants must have at least 5 years of experience as an advertising, media or public relations organization or must partner with an advertising and media services organization with at least 5 years of experience as an advertising, media, or public relations organizations.
  • National Programs—Organizations with demonstrated expertise in advocating for and educating on the rights of individuals with disabilities, other FHOs, and other nonprofit organizations representing groups of persons protected under Title VIII of the Civil Rights Act of 1968. The applicant must show that they have the experience and capability to reach groups they target, or that the application proposes partnering with an organization that has the experience and capacity to reach such groups. In addition, the applicant must show that they have experience working with the targeted populations or will partner with an organization experienced in directing national campaigns to persons with disabilities, housing providers, and/or advocates for persons with disabilities.
  • General Component—QFHOs, other FHOs, and other nonprofit organizations representing groups of persons protected under Title VIII of the Civil Rights Act of 1968, agencies of State or local governments, and agencies certified under section 810(f) of the Fair Housing Act, or other public or private entities that are formulating or carrying out programs to prevent or eliminate discriminatory housing practices.

Link: https://www.grants.gov/web/grants/view-opportunity.html?oppId=333119

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