New Mexico General Services Department and the Office of Superintendent of Insurance: Health Insurance Outreach and Education
The Health Insurance Outreach and Education solicitation will establish a pre-qualified pool of contractors to perform outreach and education services to educate consumers about the Office of the Superintendent of Insurance’s (OSI) health insurance premium rate review processes and opportunities for feedback. Education and outreach about the rate review process shall include basic education about health insurance consumer protections in New Mexico, health insurance literacy, and OSI’s consumer complaints’ processes. A portion of the contractor’s outreach and education responsibilities will be specifically dedicated to educating consumers about rights under federal mental health parity law and the Affordable Care Act’s cost-sharing free preventive benefit provisions.
Specifically, the selected contractor will work in conjunction with OSI to conduct outreach and education services to New Mexicans insured through fully-insured commercial health insurance plans. To achieve a cohesive approach to the 2018 Health Insurance Rate Review (HIRR) session and education plan, OSI looks to execute a complementary plan with three components:
- Education strategy and material development
- Media strategy and execution
- Community education event development and execution
Although the HIRR process has been open to public comment for many years, OSI seeks to expand awareness on how to participate in the process or timelines for participation. The contractor will increase awareness of the HIRR process and encourage public comment on insurance rates and plan design. Additionally, OSI seeks to increase awareness of existing consumer protections and required plan benefit access offered by major medical health insurance coverage. OSI seeks to accomplish this awareness through in-person public events; social, print, radio, and TV media outreach; and collateral materials distributed through the contractor, OSI, and other stakeholders.
Amount: Contracts shall be awarded to the offeror (or offerors) whose proposals are most advantageous to the state of New Mexico and the Office of Superintendent of Insurance.
Eligibility: An offeror is defined as any person, corporation, or partnership who chooses to submit a proposal. Offerors must be able to:
- Provide a description of relevant corporate experience with state government and private sector. Proof of the experience of all proposed subcontractors must be provided.
- Indicate how many educational outreach and media strategy execution projects have been performed in the last two years and what percentage of business revenue is derived from such projects.
- Describe at least two project successes and failures of an educational outreach and media strategy execution.
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