New Mexico True: The Rural Pathway ProgramDeadline: May 1, 2022
Note: Applications are accepted on a rolling basis between August 23, 2021 and May 1, 2022.
The Rural Pathway Program provides matching funding to tourism stakeholders within New Mexico to support the implementation of viable tourism products, and provides technical assistance in developing viable tourism products by providing the necessary tools, resources, and support.
The Program funds projects and initiatives that contribute to the following goals:
- Develop authentic experiences that are aligned with the New Mexico True brand; a promise to deliver “adventure steeped in culture.”
- Drive economic impact and create jobs by stimulating local economies through the development of strategic tourism products.
- Engage stakeholders in constructive conversations regarding how best to capitalize on tourism trends and the New Mexico True brand.
- Spark creativity and ownership for stakeholder successes and opportunities.
- Connect and diversify the tourism industry.
The purpose of this program is to provide assistance in the development of new or expanded tourism initiatives which will lead to increased economic impact in New Mexico. Projects should therefore be community-driven and aimed at creating a long-term, positive impact upon the communities they serve. A product is viable if 1) Demand can be sustained organically within the community/organization and by affected parties/stakeholders; and 2) Benefits are experienced equitably across community/stakeholders.
Grant funds may be used to pay for engineering, construction, and infrastructure (i.e. construction of walking paths, remodel of current buildings to focus on the visitor experience, etc.), as long as projects align with grant guidelines.
Amount: Applicants may apply for any amount up to $50,000.
Note: There is a 1:1 match requirement, and awards are made on a first come, first served basis.
Eligibility: Eligible entities include legal, non-profit tourism-related organizations, as designated by the IRS, and municipalities, counties and tribal governments within the State of New Mexico that promote New Mexico as a visitor destination.