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Robert Wood Johnson Foundation: 2020 Culture of Health Prize

Deadline: November 4, 2019

The Robert Wood Johnson Foundation (RWJF) Culture of Health Prize recognizes communities working together to transform neighborhoods, schools, businesses, and more—so that the opportunity for better health flourishes for all. The Prize elevates the compelling stories of community members throughout the country who are working together in new ways so that everyone can live their healthiest life possible, regardless of who they are or how much money they make. A Culture of Health recognizes that where people live (e.g., access to affordable homes, quality schools, and reliable transportation) affects how long and how well people live.

There are characteristics shared by communities that catalyze and sustain positive change. Because the Prize recognizes whole communities, applicants must think beyond their own individual organizations and initiatives to what has been accomplished across the community. Applications will be judged based on the criteria below.

  • Defining health in the broadest possible terms
  • Committing to sustainable systems changes and policy oriented long-term solutions
  • Creating conditions that give everyone a fair and just opportunity to reach their best possible health
  • Harnessing the collective power of leaders, partners, and community members
  • Securing and making the most of available resources
  • Measuring and sharing progress and results

Amount: Up to 10 winning communities will:

  • Receive a $25,000 cash prize
  • Receive customized communications materials about their community including videos, photos, and stories captured by journalists and other communications professionals
  • Receive strategic communications guidance leading up to, during, and in follow-up to the prize winner announcement
  • Receive national and local promotion of their stories and successes to inspire others’ efforts, including outreach to media, policy stakeholders, and organizational networks
  • Interact with and learn from other national and local leaders working to build a Culture of Health, including past Prize winners through the Prize Alumni Network

Eligibility: Communities that are based in the U.S. and fall into one of the following categories: county, parish, borough, city, town, village, or other municipality with a publicly elected governing body; federally-recognized tribe or a state-designated Indian reservation; Native Hawaiian organization serving and representing the interests of Native Hawaiians in Hawaii; and region (such as contiguous towns, cities, or counties). Neighborhoods and states are not eligible to apply.

Link: https://www.rwjf.org/en/library/funding-opportunities/2019/2020-culture-of-health-prize.html

Note: An informational webinar will be held on September 24, 2019 (online registration requested).

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