U.S. Department of Housing and Urban Development: Fair Housing Initiative Program – Education and Outreach Initiative
The Fair Housing Initiatives Program (FHIP) funds fair housing organizations and other nonprofits that assist individuals who believe that they have been victims of housing discrimination. The Education and Outreach Initiative (EOI) will support programs within the following components:
1. General Component: Eligible activities are those that inform people of their rights or responsibilities under the Fair Housing Act that may include, but are not limited to:
- Developing brochures that educate and enhance knowledge of the Fair Housing Act, webinars, and social media advertising, that let people know that materials are available.
- Conducting educational symposia or other training.
- Developing, printing, and distributing innovative fair housing activities or materials into languages applicable to communities in the proposed project area.
- Providing outreach and information on fair housing through printed and electronic media.
- Developing or distributing Fair Housing brochures.
- Developing Public Service Announcements for radio, television, and newspaper advertisements.
- Addressing the fair housing needs of persons with disabilities.
- Educating consumers about mortgage lending discrimination to persons protected under the Fair Housing Act.
- Providing advocacy for and direct assistance to victims of fair housing and fair lending laws that may also violate the Fair Housing Act including fraudulent or predatory mortgage rescue schemes that may violate the Fair Housing Act.
- Addressing sex discrimination, including discrimination based on gender stereotyping or source of income when such discrimination may also amount to a violation of the Fair Housing Act and abusive lending practices.
Applicants should look to a common theme in development of all fair housing materials. Materials may come from previous national fair housing ad campaigns that are customizable at the local level or other sources as determined by HUD. All activities must have a direct connection to the Fair Housing Act or issues that may violate the Fair Housing Act.
2. National-Based Program, National Media Campaign Component: Eligible activities shall include development of a creative and innovative education and advertising campaign designated for the FY2018 Fair Housing Month that will:
- Provide education and outreach with a connection to conduct prohibited by, and rights protected under the Fair Housing Act.
- The materials, including their production and availability in languages other than English, must be connected by a Fair Housing common theme or graphic design approved by HUD in recognition of the 50th Anniversary of the Fair Housing Act. It may also include updating or modifying a previously used theme under a prior FHIP grant.
- The applicant must identify gaps in the existing materials, including their production and availability in languages other than English.
- Based on the aforementioned analysis, the applicant may propose up to 10 new activities to expand existing materials or develop new materials.
- The applicant must develop a plan to publish and distribute to fair housing groups and other organizations serving members of the Fair Housing Act’s protected classes.
- Eligible activities include, but are not limited to, the development of TV, radio, and print public service advertisements; educational brochures; training materials, including Powerpoint presentations, social media advertisements, and other materials designed to educate individuals, organizations, and housing providers about the Fair Housing Act that can used for multiple distribution. Delivery systems may include printing hard copy user friendly materials on disc or electronically, and the use of social media strategies, including, but not limited to Facebook, Instagram, and YouTube.
- The above activities must be developed for national distribution with appropriate numbers of copies, and all materials created must demonstrate a connection to furthering the nondiscrimination provisions of the Fair Housing Act.
Amount: A total of $7,450,000 is available to make approximately 53 awards. Award ranges are dependent upon the component, as follows:
- General Component: A total of $6,450,000 is available to make grants that range up to $125,000 for a project period of 12-18 months
- National Media Campaign Component: A total of $1,000,000 is available to make awards that range up to $1,000,000 for a project period of 12-18 months
Eligibility: Qualified Fair Housing Enforcement Organizations (QFHOs) and Fair Housing Enforcement Organizations (FHOs), public or private nonprofit organizations or institutions, and other public or private entities that are formulating or carrying out programs to prevent or eliminate discriminatory housing practices; agencies of state or local governments; and agencies that participate in the Fair Housing Assistance Program (FHAP). Specific eligibility is dependent upon component, as follows:
- General Component: QFHOs, other FHOs, and other nonprofit organizations representing groups of persons protected under the Civil Rights Act, agencies of state or local governments, and agencies certified by the Secretary under section 810(f) of the Fair Housing Act or other public or private entities that are formulating or carrying out programs to prevent or eliminate discriminatory housing practices.
- National Media Campaign Component: QFHOs, other FHOs, and other nonprofit organizations representing groups of persons protected under the Civil Rights Act. Applicants must have at least five years of experience as an advertising, media, or public relations organization or must partner with an advertising and media services organization with at least five years of experience as an advertising, media, or public relations organization.
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