U.S. Department of Agriculture: Farmers Market Promotion Program

The Farmers Market Promotion Program funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:

* Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales
* Encouraging the development of value-added agricultural products
* Developing marketing strategies for producers of local food and value-added products
* Facilitating regional food chain coordination and mid-tier value chain development
* Promoting new business opportunities and marketing strategies to reduce on-farm food waste
* Responding to changing technology needs in direct producer-to-consumer marketing
* Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment

Projects that aim to address COVID-19 impacts through these activities are welcome. There are two project types: Capacity Building and Community Development Training/Technical Assistance.

Capacity Building (CB) projects are intended to assist applicants’ efforts to achieve their mission and build long-term organizational capacity in the development, coordination, and expansion of domestic farmers markets, roadside stands, CSA programs, agritourism activities, online sales, or other direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant and direct producer-to-institutional marketing) market opportunities. CB projects should demonstrate a direct benefit to farm and ranch operations serving local markets (including new, beginning and socially disadvantaged farmers and ranchers, veteran producers and/or underserved communities) and maximize the involvement of farmers and ranchers and community organizations. Projects can include, but are not limited to:

* Developing tools, techniques, or practices that can be rapidly adopted by local agriculture markets, including those that provide direct financial support to a network of markets, or other relevant organizations, to assist in COVID response and recovery efforts.
* Market analysis and strategic planning for a direct producer-to-consumer market opportunity.
* Local farmer, rancher, or market manager startup training and education.
* Farmers market, roadside stand, CSA, agritourism or online sales activity startup, operation and/or expansion.
* Recruitment, outreach and retention of new, beginning, and socially disadvantaged farmers and ranchers, as well as to consumers in support of direct producer-to-consumer markets.
* Development of strategies and/or above practices to support and partner with other organizations affected by the pandemic. This could allow larger, more experienced entities to support smaller organizations who could also benefit from a federal grant.

Community Development Training/Technical Assistance (CTA) projects are intended to assist applicants’ efforts to provide outreach, training, and technical assistance to farm and ranch operations serving local markets, and to other interested parties for developing, coordinating, and expanding domestic farmers markets, roadside stands, CSA programs, agritourism activities, online sales, or other direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant and direct producer-to-institutional marketing) market opportunities. CTA projects should engage a diverse set of local and regional food stakeholders, including new, beginning and socially disadvantaged farmers and ranchers, to illustrate a substantive effect on the local and regional food system. Projects can include, but are not limited to:

* Developing and disseminating tools, techniques, or practices that can be rapidly adopted by local agriculture markets, including those that provide direct financial support to a network of organizations to assist in COVID response and recovery efforts.
* Conducting statewide or regional training for farmers, ranchers, or managers (i.e., farmers market managers) to help them develop or maintain their own direct producer-to-consumer enterprise.
* Assisting farmers and ranchers in advertising and promoting their locally and regionally produced agricultural products, including value-added products, through training and technical assistance.
* Establishing or expanding producer-to-consumer networks and organizations on a state, regional, and national level, which includes efforts to develop sourcing channels using direct producer-to-consumer market opportunities with corporate, non-profit, and institutional buyers.
* Providing technical support for small- and mid-sized producers to become compliant with regulatory and buyer specifications and standards to increase their direct market opportunities.
* Development of strategies and/or above practices to support and partner with other organizations affected by the COVID-19 pandemic. This could allow larger, more experienced entities to support smaller organizations who could also benefit from a federal grant.

Amount:
* Capacity Building: $50,000-$500,000.
* Community Development Training/TA: $100,000-$750,000.

A match of 10% or 25% is required depending on the funding source legislatio

Eligibility: Agricultural Businesses or Cooperatives, Producer Networks or Associations, CSA Networks or Associations, Food Councils, Local Governments, Nonprofit Corporations, Public Benefit Corporations, Economic Development Corporations, Regional Farmers Market Authorities, Tribal Governments.

Deadline: June 21, 2021

Resource Information
Funder U.S. Department of Agriculture
Eligibility For Profit Organization, Local Government, Nonprofit Organization, Tribal Government
Resource URL: https://www.grants.gov/web/grants/view-opportunity.html?oppId=333341
Sector Rural Development, Agriculture
Grant Amount $50,000-$750,000
Deadline June 21, 2021