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City of Santa Fe Arts Commission: Lodgers’ Tax for the Arts Funding

Deadline: May 31, 2017

The intent of the Arts Commission’s funding is to support the presentation of artistic content to the general public. Examples of public presentations include performances, productions, exhibitions, art markets, fairs and festivals (i.e. indoor or outdoor community celebrations of the arts), and workshops or conferences. All public presentations must be open and accessible to the general public. The Lodgers’ Tax for the Arts Funding supports the promotion and advertising of nonprofit attractions and nonprofit performing arts in Santa Fe. Funding may be used to defray costs of advertising, publicizing, and promoting tourism attractions within the area.

Two categories are open for applications:

Category B: Funding is available for marketing/promotion of seasonal or year-round programming of organizations. The program has a simpler application process and is ideal for organizations with limited full-time staff. Awarded contractors shall provide the following services for the city:

  • Advertise, publicize, and promote Santa Fe as an arts center through presentation and production of the project
  • Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through the presentation and production of the project
  • Market and promote the project through media coverage and placements
  • Promote and market the city by utilizing the city’s Arts Commission’s logo and credit line on all printed promotional material related to the project
  • Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as demonstrated by an ongoing series of performances, exhibitions, and/or services

Category C: Funding supports meaningful contract amounts for organizations that provide marketing/promotional services for larger-scale cultural events along with educational, outreach and economic benefit to the community. Awarded contractors shall provide the following services for the city:

  • Advertise, publicize, and promote Santa Fe as an arts center through presentation and production of the project
  • Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through the presentation and production of the project
  • Promote and market the project locally, regionally, nationally, and/or internationally through media coverage and placements that emphasize target markets and demonstrate evidence of attracting audiences
  • Promote and market the city by utilizing the city’s arts logo and credit line on all printed promotional material related to the project
  • Improve marketing effectiveness by providing Santa Fe businesses with opportunities to tie-in to cultural events in Santa Fe by attracting audiences as demonstrated with statistical and demographic information about audience attendance
  • Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as demonstrated by an ongoing series of performances, exhibitions, and/or services
  • Strengthen the position of the arts as an integral part of Santa Fe by: 1) providing cultural benefits and preserving the cultural identity of Santa Fe; and 2) providing access to all special constituencies

Amount: Varies by category as follows:

  • Category B: Requests of up to $10,000 will be considered. Organizations must provide a dollar-for-dollar match in cash or in-kind goods or services.
  • Category C: Requests of up to $35,000 will be considered. Organizations must provide a dollar-for-dollar match in cash.

Eligibility: Tax-exempt, nonprofit organizations or organizations that apply through a fiscal sponsor; public agencies; or any county, state, or educational institution. Applicants must also meet the following:

  • With rare exception, only Santa Fe-based organizations will be funded
  • Generally, only organizations whose mission includes the arts will be funded
  • Projects must take place in the northern portion of Santa Fe county (i.e. Madrid/ Galisteo to northern boundary of county)
  • Organizations must have a New Mexico Incorporation Certificate as a domestic or foreign nonprofit corporation and be in good standing with the state
  • Organizations must have a current City of Santa Fe business registration number

Additionally, the eligibility criteria is specific to each category, as follows:

  • Category B: An organization must have an annual operating budget of less $500,000
  • Category C: An organization must have an annual operating budget of less than $1 million

Link: http://www.santafenm.gov/funding_programs

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