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U.S. Department of Agriculture: Agricultural Trade Promotion Program

Deadline: November 2, 2018

Agricultural Trade Promotion (ATP) will help U.S. agricultural exporters develop new markets and will help mitigate the adverse effects of other countries’ tariff and non-tariff barriers. The ATP provides cost-share assistance to eligible U.S. organizations for activities such as consumer advertising, public relations, point-of-sale demonstrations, participation in trade fairs and exhibits, market research, and technical assistance. The ATP is available to all sectors of U.S. agriculture, including fish and forest product producers, mainly through partnerships with non-profit national and regional organizations. The Foreign Agriculture Service (FAS) administers the ATP under authorities of the Commodity Credit Corporation Charter Act.

Under the ATP, FAS enters into agreements with eligible participants to share the cost of certain overseas marketing and promotion activities, including activities that address existing or potential non–tariff barriers to trade. Financial assistance under the ATP is made available on a competitive basis, and applications are reviewed against the evaluation criteria contained herein and in the ATP regulations. All U.S. agricultural commodities, except tobacco, are eligible for consideration.

Amount: Up to $200,000,000 is available to make approximately 70 awards. Grants may be made for a period of up to 5 years; however, short duration projects (up to 2 years) will be given priority.

Eligibility: Nonprofit U.S. agricultural trade organization, nonprofit state regional trade group (SRTG), a U.S. agricultural cooperative, or a state government agency that can demonstrate damages suffered (reduced sales, lost revenue, decreased market share, etc.) as a result of tariffs imposed on U.S. agricultural products. For–profit U.S. commercial entities that do not exceed 300 percent of the small business size standards established for their particular industry at 13 CFR 121.201 may participate in a branded program through an ATP Participant.

Link: https://www.fas.usda.gov/programs/agricultural-trade-promotion-program-atp

Note: ATP proposals will be reviewed on a rolling basis during the fiscal year as long as ATP funding is available. FAS will track the time and date of receipt of all proposals. All proposals received by the November 2, 2018 deadline will be considered for funding in the initial allocation tranche. Proposals not approved for funding during this initial review period will be reconsidered for funding after the review period if the applicant specifically requests such reconsideration in writing and only if funding remains available. Proposals received after November 2, 2018, will be considered for funding in the order received only if funding remains available.

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