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U.S. Department of Agriculture: Farmers Market Promotion Program

Deadline: May 14, 2015

The Farmers Market Promotion Program (FMPP) aims to increase domestic consumption of, and access to, locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets by developing, improving, expanding, and providing outreach, training, and technical assistance to, or assisting in the development, improvement, and expansion of, domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, and other direct producer-to-consumer market opportunities.

Eligible project activities may include, but are not limited to:

  • Farmer, rancher, or manager training and education
  • Farmer, rancher, or manager organization and networking
  • Advertising, promotion, or outreach for the market including agritourism
  • Market startup including infrastructure, expansion, or enhancement
  • Product introduction or improvement, adding value, branding
  • Market analysis and planning, customer and producer surveys
  • Customer and vendor recruitment

Projects must benefit more than one agricultural producer or individual.

Preference will be given to projects that benefit communities located in areas of concentrated poverty with limited access to supermarkets, and projects that involve Promise Zone lead applicant organizations.

Amount: Approximately $13,000,000 is available. Awards will range from $15,000-$100,000.

Eligibility: All applicants under FMPP shall be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, Guam, American Samoa, the United States Virgin Islands, and the Commonwealth of the Northern Mariana Islands. Eligible entities include: Agricultural Businesses; Agricultural Cooperatives; Community Supported Agriculture (CSA) Networks; CSA Associations; Economic Development Corporations; Local Governments; Nonprofit Corporations; Producer Networks; Producer Associations; Public Benefit Corporations; Regional Famers Market Authorities; and Tribal Governments.

Link: http://www.ams.usda.gov/AMSv1.0/FMPP

Note: There will be a technical assistance webinar on March 25, 2015.

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