U.S. Department of Agriculture: Market Access Program
The Market Access Program (MAP) is designed to encourage the development, maintenance, and expansion of commercial export markets for United States agricultural commodities and products through cost-share assistance. The MAP is administered by personnel of the Foreign Agricultural Service (FAS) on behalf of the Commodity Credit Corporation (CCC). Under the MAP, FAS enters into agreements with eligible participants to share the cost of certain overseas marketing and promotion activities. All U.S. agricultural commodities, except tobacco, are eligible for consideration.
FAS allocates funds in a manner that effectively supports the strategic decision-making initiatives of the Government Performance and Results Act (GPRA). In deciding whether a proposed project will contribute to the effective creation, expansion, or maintenance of foreign markets, FAS considers whether the applicant provides a clear, long-term agricultural trade strategy and an effective program time line against which results can be measured at specific intervals using quantifiable product or country goals. FAS also considers the extent to which a proposed project targets markets with the greatest growth potential. These factors are part of the FAS resource allocation strategy to fund applicants who can best demonstrate performance and address the objectives of the GPRA.
MAP Participants may receive assistance for generic or brand promotion activities. For generic activities, funding priority is given to organizations that have the broadest possible producer representation of the commodity being promoted and that are nationwide in membership and scope. For branded activities, only nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state government agencies can participate directly in the brand program.
Amount: A total of $200,000,000 is available to make 70 awards. Applicants must provide a cost-share of actual cash invested or in-kind contributions, such as professional staff time spent on the design and implementation of activities. In the case of generic promotion, the contribution must be at least 10 percent of the value of resources provided by FAS for such generic promotion. In the case of branded promotion, the contribution must be at least 50 percent of the total cost of such brand promotion.
Eligibility: Nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups, U.S. agricultural cooperatives, or state government agencies. Small-sized private U.S. commercial entities may participate in a branded program through a MAP Participant.
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