U.S. Department of Health and Human Services: Connecting Kids to Coverage HEALTHY KIDS 2022 Outreach and Enrollment
The Connecting Kids to Coverage HEALTHY KIDS 2022 Outreach and Enrollment Cooperative Agreements program provides funding opportunities to reduce the number of children who are eligible for, but not enrolled in, Medicaid and the Children’s Health Insurance Program (CHIP), and to improve retention of eligible children who are enrolled in the programs. Cooperative Agreements will fund activities/strategies aimed at educating families about the availability of free or low-cost health coverage under Medicaid and CHIP, identifying children likely to be eligible for these programs, and assisting families, including parents and pregnant individuals, to apply for coverage. Funds will also support efforts to assist families with the annual renewal process.
Applicants are encouraged to consider any of the following outreach strategies: • Engaging schools and other programs serving young people in outreach, enrollment and retention activities • Bridging racial and demographic health coverage disparities by targeting subgroups of children with lower than average health coverage rates (e.g. adolescents, Latino, AI/AN or children in rural areas) • Establishing and developing application assistance resources to provide high quality, reliable Medicaid/CHIP enrollment and renewal services in local communities; • Using social media to conduct virtual outreach and enrollment assistance • Using parent mentors and community health workers to assist families with enrolling in Medicaid and CHIP, retaining coverage and finding resources for addressing social determinants of health
Recipients will be required to participate in National Campaign activities and adopt strategies promoted by the National Campaign. At a minimum, recipients are expected to work with the National Campaign on the Back-to-School Initiative (www.insurekidsnow.gov/initiatives/back-school-school-based-outreach/index.html), the Year-Round Enrollment Initiative (www.insurekidsnow.gov/initiatives/year-round-enrollment/index.html), and any new initiatives focused on retaining eligible individuals in Medicaid and CHIP as states resume conducting renewals after the end of the COVID-19 public health emergency (PHE). Activities funded under this cooperative agreement must include messaging to remind families that they can apply for Medicaid and CHIP year-round. In addition, recipients are required to participate in National Campaign activities related to retaining eligible individuals in Medicaid and CHIP. The National Campaign will make outreach materials available to recipients that can be customized for local use.
Amount: $49,400,000 is expected to be available to make up to 36 awards that range from $500,000 to $1,500,000 over a three year period.
Eligibility: State governments, local governments, Indian tribes, tribal consortium, urban Indian organizations receiving funds under Title V of the Indian Health Care Improvement Act, federal health safety net organizations, community-based organizations, faith-based organizations, and schools.
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